CleverEve Blog

Clevereve Woman 2
March 21st, 2008

Something to know about jewelry made in the United States

Posted by admin in Jewelry Education

In the past 7 years we have noticed a gradual decline in the manufacture of diamond jewelry in the United States. Due to liberal trade policies in our country, a large portion of diamond jewelry manufacturing has migrated overseas. The reason for this mass exodus should be obvious as the labor cost in most of the countries our jewelry manufacturing has relocated to is far lower than in the United States. But surprisingly, this move has not affected the higher end of diamond jewelry manufacturing.

The reason for this is that the largest portion of the cost of a high end diamond jewelry piece is in the material which the piece is made of. The labor cost is relatively low compared to the material cost. To give an example, a diamond and platinum bracelet made with high color and clarity diamonds that has a cost basis of $10,000 might have most of the cost basis (about $9,000) made up of material cost. This material cost would be the same whether the piece of jewelry is made in the United Stated or overseas. The difference in the cost would be in the labor and overhead which would amount to $1,000 in our example. This difference is partially eliminated because of shipping and insurance costs. Hence a high end diamond jewelry piece would cost the same no matter where it is made. A low end diamond jewelry piece would have a smaller portion of its cost basis composed of material cost, and the labor cost would have a larger chunk of the overall manufacturing cost.

As a general rule, most high end diamond jewelry is still manufactured in the United states; this is especially true of larger and more expensive jewelry pieces. The next time you are buying a piece of diamond jewelry, ask about where the items are manufactured … this should give you an indication of the quality of the piece of jewelry you are purchasing.

March 14th, 2008

CleverEve launches official YouTube channel

Posted by kmross in General, Technical

We have started adding videos of our diamond jewelry to our YouTube channel and are delighted to bring CleverEve’s content to the fans of high quality diamond jewelry in the YouTube community.

We are one of the first online jewelry sites presenting our merchandise both in pictures and video. Our customers can see the actual jewelry piece in a video clip optimized for web viewing. We think this is one of the best ways to bring the jewelry pieces on our site to our customers in the same way they see them in a brick and mortar jewelry store in their neighborhood.

Please visit our YouTube channel at http://youtube.com/clevereve and let us know what your thoughts are on showing our merchandise in video clips and also using YouTube as a medium to distribute our content to fans of high quality diamond jewelry online – we appreciate your input.

March 7th, 2008

CleverEve Technical Update

Posted by kmross in Technical

The technical staff at CleverEve are working hard to add new features and improve the overall design of the site.  As of this last week, we have added over 100 videos of our products for our customers to be able to see the items they are interested in as close to having them in their hands as possible.

On the security site we take it as our mission to prevent fraud or identity theft from occurring on or through our site.  To this end we have a tri-fold method of ensuring our customers’ purchases are safe and secure.

  • We are a Hackersafe site.  HackerSafe is a service that helps protect our customers from identity theft and credit card fraud.  They scan our server and our site daily, looking for the latest exploits and other hacks that 99% of hackers use.  If our site at any point became compromised we would immediately disable the purchasing features until it becomes safe.  We have added HackerSafe to ensure our customers’ peace of mind as they browse and purchase from our collection.  http://www.scanalert.com
  • Secondly we have added verified Thawte SSL (Secure Sockets Layer) certificate to our site as added protection and verification for security as purchases will go through our 128bit secure encryption.  Thawte is a leading global SSL and other security authentication providers. http://www.thawte.com
  • Last but not least, we are a verified Merchant of Authorize.Net.  Authorize.Net is committed to providing customers with the highest level of transaction safeguarding.  All our credit card purchases are routed through Authorize.Net’s gateways and we do not retain any credit card information on our server.  http://www.authorize.net

To conclude, we do our best to make sure that buying jewelry on our site is safe and secure for our customers.  But if our customers wish to use a different method of purchase we are always ready to process transactions over the phone.  Have a safe and pleasant shopping experience at Clevereve.com