CleverEve Blog

The main advantage of purchasing high quality diamond jewelry online is the price.  The cost of entering the online high end diamond jewelry market is a significant barrier for unreliable companies.  Most of the online diamond jewelry sites are spending–at the very least-a few thousand dollars a year on advertising budgets.   What does this mean for you?

This means that you should have peace of mind when shopping for a high end diamond jewelry piece online and be assured that the site you are purchasing it from is safe…that is after you check the basic security features of the site.  It also means that the jewelry site is most likely either manufacturing or contracting the manufacturing of the diamond jewelry itself.  This means a lower cost of obtaining the merchandise for the online jewelry store.  This fact–combined with the national reach and hence distributed advertising costs across a larger customer base–means significant savings for you.

The optimal online diamond jewelry store would manufacture its own jewelry pieces, have an international reach and have an extensive online presence, all of which are also signs of a healthy business entity.

The term “wear your investment” is catchy but should invite caution when used as a selling pitch.

While diamonds and diamond jewelry have been appreciating in value, it is generally not a good investment option for the general public.  There are a few reasons why I think that diamond jewelry should not be considered as an investment option–at least not one that can generate a profit in the near future.

Diamonds, even though they appreciate in value, have a hefty markup when they are sold at a brick and mortar (retail) store.  This markup is usually large enough to eradicate any price appreciation in the short term.

Diamond jewelry pieces with smaller diamonds are especially not a good investment option.  In general, the smaller the diamonds on a piece, the harder it will be for you to sell it, and the lower your selling price will be compared to the original buying price.

There are always exceptions to this general trend.  For example, platinum, gold and metal alloy prices have gone up by %100 – %200 in the last year and a half.  The prices for high quality diamonds above 5 carats have also gone up significantly.

The bottom line is:  Choose the jewelry pieces you love wearing.  Wear your jewelry and enjoy it!  Invest your money with a brokerage firm, not your jeweler.  Keep in mind that your jeweler is not your investment advisor!

CleverEve.com
Your personal online jeweler!